CASE STUDY
Weight Watchers Case Study
Firebolt’s interactive screens revitalized Weight Watchers centers, saving money on printing and increasing sales at each location.
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“Weight Watchers®: The #1 Doctor-Recommended Weight Loss Program
Weight Watchers® is a global wellness company founded in 1963 by Jean Nidetch that started as a support group for individuals struggling to lose weight. Since its founding, the company has helped millions of people achieve their weight goals and improve overall health and wellness by providing personalized coaching, healthy eating plans, behavioral change strategies, and more.
Situation
Firebolt was tasked with enhancing the customer experience and driving increased revenues.
Weight Watchers® came to Firebolt Group seeking a way to drive increased existing customer engagement during on-site center visits, enhance the overall customer experience, and cross sell relevant and related products to increase local revenues.
solution
A Cutting-Edge Interactive Platform
Great digital messaging can have a powerful effect on customers – in fact, Aberdeen Group recently found that companies who invest in digital visual engagement activities grow at double the rate of companies who don’t, and earn 8X better results in customer retention. With this knowledge in mind, we proposed implementing the Firebolt interactive platform in Weight Watchers® retail centers.
The nationwide project involved the installation of at least two vibrant video screens in every Weight Watchers center: one at the customer reception/weigh-in area to act as a marketing and servicing tool, and the other in the Weight Watchers meeting room. The platform integrates with flatscreen displays to create a vibrant interactive component, which enhances the Weight Watchers® customer meeting experience while providing powerful, compelling marketing and sales messages.
results
Measureable Successes
Weight Watchers® centers benefited tremendously from these installations, as each location was empowered to create and deliver up-to-date, interactive content for targeted promotions, informational messages and special announcements for that particular locale. Broadcasting this fresh content via video and audio channels also greatly amplified the impact of messaging overall.
We recently used our display units to promote a super sale. Our product sales increased 40% over the previous year! I am impressed to say the least.
Chief Operating Officer, Weight Watchers®
I love having the visual while people wait in line to be processed! It is perfect for letting them know what is happening before they get to the desk.
Robin Bingham, Director of Operations, Weight Watchers®
results CONTINUED
Measureable Successes
The Firebolt interactive program also allows the Weight Watchers® Marketing teams to react in “real-time” to promotional needs and to “push” timely messages – without the delay and expense of relying on printing.
Displaying membership options onscreen saves time for welcome desk staff as customers are now prepared to make a purchase when they reach the front of the line. And implementing the screens in meeting rooms gives group leaders the chance to motivate and inspire members with cooking demos, info about new products and special events.
Weight Watchers® centers benefited tremendously from these installations, as each location was empowered to create and deliver up-to-date, interactive content for targeted promotions, informational messages and special announcements for that particular locale. Broadcasting this fresh content via video and audio channels also greatly amplified the impact of messaging overall.
Firebolt’s interactive screens revitalized Weight Watchers® centers and the overall customer experience.
Weight Watchers achieved:
